Happy Hour Feature
Product designer – UX research, Use cases design, User testing, Visual design, Prototyping.
Seniha, Senior Product Designer
Mikhail, Flutter Developer
2 UX sprints
In this discovery phase, we outlined various points and based on the problem and already having the type of functionalities we use at this client as a background, we structured a flow of decisions, which was comprehensive but gave us an idea of what the user’s interaction might be like.
We understood the flow, now what?
The structure should include:
- Time left to purchase;
- Highlighting the product at Happy Hour in a different way to other products;
- Showing product availability;
- Having a specific section for happy hour;
- Modal with possibility to create Happy Hour basket with one final price;
- Showing the customer how the functionality works in steps.
Product card vs Happy hour product card
In the wireframes of the product cards, it was possible to cover some of the requirements proposed above.
- Time left;
- Product availability;
- Highlight the Happy Hour feature in the product;
How Happy Hour works
Product details with Happy Hour / Pop-up
Main Modal for Happy Hour basket creation
Final Visual Designs
Here you can take a look at most of the important visual designs related to the feature. ( Prototypes will not be shown)
- Start page with happy Hour option in Navigation;
- Certain product category open with happy Hour products;
- Happy Hour basket open;
- Product details page in happy Hour;
- Shopping cart with happy hour bags.
Here you can see the actual photo of the Digital Kisoks inside the Autonomous bakery store from the client. Also I can say that sometimes it’s necessary to test the software in store.
This project has been completed with all the desired topics. It took a total of two sprints and several dependencies, even on the part of the developers, to complete.
I can say that it was a very interesting task, but above all, it was very challenging for me. A lot of metrics had to be taken into account, from figuring out the structural points to finalising the designs built in Figma.
Apart from the technical complexity, it was equally or even more important for me to realise that I was building a feature that represented such an important cause as preventing food waste.